Facebook & Instagram Lead Generation

Client Overview

The Inext Store is a retail and e-commerce brand operating in the consumer electronics segment. With a growing product catalogue and physical store presence, the business was investing in Facebook and Instagram advertising to generate customer inquiries — but the campaigns were producing high-cost, low-quality leads that failed to convert into sales conversations.

Business Challenge

Existing campaigns were running broad interest-based targeting with minimal creative strategy. Cost per lead had settled in the ₹300–₹500 range, making paid acquisition economically unviable at scale relative to average order values.

• CPL of ₹300–₹500 with low lead-to-sale conversion rate
• Broad audience targeting generating unqualified traffic
• No retargeting structure for warm or engaged audiences
• Manual lead capture with no CRM integration or automation
• No creative testing framework — single ad running for months

Strategic Approach

Rather than running more budget through a broken funnel, we rebuilt the campaign architecture from the ground up: audience segmentation by intent stage, structured creative testing, lead form optimisation, and automated lead routing to sales.

The goal was not just a lower CPL — it was a lead generation system that produced qualified, contactable prospects at a cost the business could sustain and scale.

Implementation

Technology & Tools

Measurable Results

Key Takeaways

• Audience segmentation by purchase intent stage dramatically reduces wasted spend on unqualified traffic.
• Creative iteration cadence — testing 3–4 variants weekly — is essential to sustainable CPL reduction.
• Lead form automation (instant forms + CRM sync) eliminates drop-off between ad click and lead capture.
• Retargeting warm audiences at a lower bid keeps cost per conversion well below cold traffic campaigns.
• Consistent reporting cadence allows rapid budget reallocation toward top-performing ad sets.